Skima Who?
Skima Studios emerged from the belief that a winning combination of exceptional design and outstanding client service lays the foundation for a thriving business. Our Art/Smart approach empowers us to leverage our individual strengths, be it creating captivating graphic designs for both print and web, developing custom applications, or providing unwavering attention to detail. We are delighted to unveil Skima Studios version 6, a testament to our remarkable journey since 2005. Despite facing the unique challenge of rapid expansion, our philosophy remains steadfast – delivering top-notch design and customer satisfaction. As we embrace this new chapter, our commitment to excellence remains unwavering, propelling us towards the future with unparalleled creativity and service.
Imaging
Graphic elements in a design must first be created through visual art skills before they can be incorporated. Typically, a graphic designer is responsible for developing these graphics, although not always.
Visual arts encompass various forms that are primarily visual, ranging from traditional media to photography and computer-generated art. Graphic design principles can be applied to each individual graphic art element as well as to the overall composition.
Page Layout
Page layout, an integral aspect of graphic design, involves organizing and styling elements (content) on a page. Throughout history, from illuminated pages in hand-copied books of the Middle Ages to elaborate layouts in contemporary magazines and catalogs, thoughtful page design has played a crucial role in printed materials. In print media, these elements typically encompass text, images, and occasionally placeholder graphics for non-ink elements like die/laser cutting, foil stamping, or blind embossing.
Brand Management
A brand is an identifiable entity that makes a specific promise of value. Through branding, emotional connections are created between products, companies, and consumers. It fosters a sense of involvement, enhances perceptions of higher quality, and envelops the brand name, mark, or symbol with intangible qualities. Effective branding goes beyond recognition; it cultivates a deep understanding of the distinct qualities that set a brand apart from its competition. In today's world, with advertising clutter, fragmented media, product commoditization, and an overwhelming array of choices, branding plays an increasingly vital role. As marketers, it is crucial to deliver strong brands that are clearly differentiated and provide tangible value and unique benefits to customers. The necessity for branding has never been more significant, requiring our dedicated efforts to ensure our brands stand out in the crowded marketplace.
Illustrations
Vector graphics utilize geometrical primitives such as points, lines, curves, and shapes (polygons) that are based on mathematical equations to depict images in computer graphics. This approach differs from raster graphics, which represent images as a grid of pixels commonly found in photographs. Both vector and raster formats have their own optimal use cases. Sometimes vector tools and formats are more suitable, while other times raster tools and formats are preferable. In certain scenarios, a combination of both formats may be necessary. It is essential to comprehend the advantages and limitations of each technology and the interplay between them to ensure efficient and effective utilization of these tools.
Print Mechanicals
To successfully transfer your design onto the printed page, it is crucial to meet the mechanical specifications of the printer. While printing your own publication provides more control, adhering to the standards set by printers, especially for magazine ads, becomes essential. Although additional considerations may exist, here are some typical major factors to keep in mind, based on the requirements of an international magazine frequently worked with.
HTML/CSS
Graphic designers frequently engage in interface design, which encompasses areas like web design and software design where user interactivity is a crucial aspect of the layout or interface. By blending their visual communication expertise with the interactive communication skills required for user interaction and online branding, graphic designers collaborate with software developers and web developers. Their role is to shape the visual aesthetics and user experience of websites and software applications, ensuring a cohesive look and feel while enhancing the interactive engagement for users and visitors.
